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Beautiful Girl is a beauty pageant in search of the most beautiful lady in the competition. It is one of the first beauty pageants for women to be made as a segment on a noontime television program. It shares a similar format with the Miss Universe pageant.
The title of the segment was inspired from the 1989 song Beautiful Girl by Filipino singer and songwriter Jose Mari Chan.
Beautiful Girl 1990[]
Beautiful Girl 1990 is the first-ever edition of the beauty pageant that concluded on 5 May 1990. This edition was sponsored by the shampoo brand Finale!.
Jennifer Umali of Quezon City was declared as the grand winner of the competition, as well as also winning other awards such as Best in Costume and Miss Telegenic.
Karen Timbol of Mabalacat, Pampanga placed as first runner-up, while Marilou Malgapo of Meycauayan, Bulacan won as second runner-up.
| Contestant | Result |
|---|---|
| Jennifer Umali | Winner |
| Karen Timbol | First runner-up |
| Marilou Malgapo | Second runner-up |