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Norman Balbuena, better known by his stage name Boobay, is a Filipino comedian, actor, and television host.

In 2004, Boobay first tried his luck in show business by joining GMA Network's KiliTV Comedy Hunt, a talent competition for comedians. Although he did not win the contest, he made the cut and became one of the top 15 finalists.

Seeing potential in the aspiring comedian, director Cesar Cosme called Boobay for a TV project that year. Cosme gave Balbuena the screen name “Boobay” because he thought the comedian looked like the sexy comedian Ethel Booba. After that, Boobay had several guestings in Idol Ko si Kap doing character spoofs of Rufa Mae Quinto and Ethel Booba.

Since then, Boobay appeared in various programs of GMA Network such as CelebriTV, AHA!, Sunday PinaSaya, and Yan Ang Morning!. In 2019, he joined Super Tekla in the comedy talk show The Boobay and Tekla Show.

Boobay's first stint on Eat Bulaga! was when he joined the cast of Kalyeserye portraying the character of Yaya Pak on 31 March 2016. Boobay returned to the show for the second time in 4 July 2017 as one of the Mother Geese of the Quiz Vee: Thank You for that Wonderful Question! segment. Boobay was invited on Eat Bulaga! for the third time, now as a guest co-host starting on 23 September 2021, replacing Gabbi Garcia to join fellow guest co-host MJ Lastimosa in the program. His last appearance as a guest host on the noontime program was on 26 October 2021.

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