Little Miss Urduja is a singing contest for female children who can sing as good as the female protagonist from Urduja, a 2008 animated film about the legendary warrior princess of Pangasinan named Urduja.
The film is produced by APT Entertainment, a subsidiary of TAPE, Inc., the producer of the longest-running noontime show Eat Bulaga!. Urduja is the first Filipino full-length animated film that features an all-Filipino cast of voice actors. Little Miss Urduja acts as a promotional segment for the film.
Little Miss Urduja began on 28 May 2008 as a promotional segment for the animated film Urduja. The singing competition is open to female seven-year-old children who are a Filipino citizen. In the daily rounds, the female contestants are accompanied by their two male escorts who are dressed as Kukut and Tarsir, animal characters from the animated film.
The contestants must compete against one another by singing the film's theme song, "Babae Ako", which was performed by Regine Velasquez and lyricized by Joey de Leon. The melody was composed by Ogie Alcasid.
The daily winners are then narrowed down into ten semi-finalists who must compete for the four spots in the grand finals of the competition.
The grand finals was held on 20 June 2008. The judges were Allan K (voice actor of Tarsir), Ruby Rodriguez (voice actor of Mayumi), and Ogie Alcasid (melody composer of the film's theme song).
Seven-year-old Reina Minami of Calamba City, Laguna was hailed as the grand winner of the singing competition, receiving ₱50,000 in cash prize and a ₱10,000 gift certificate from the segment's sponsors.
|Reina Minami||Calamba City, Laguna||Winner|
|Meleah Bes Salarda||Tondo, Manila||Grand finalist|
|Arcel Rose Quezada||Taguig City||Grand finalist|
|Dulce Amor Labastida||Mandaluyong City||Grand finalist|