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Miss Millennial Philippines 2017 is the first-ever edition of the beauty pageant for female beauty queens from the millennial generation who are beautiful, talented, and intelligent. The segment premiered on 29 July 2017 and concluded on 30 September 2017.

Unlike typical beauty pageants, Miss Millennial Philippines places a great emphasis on the culture of the provinces and cities from which each of the thirty-eight candidates originated.

Throughout the pageant's run, candidates provided a tour of must-see destinations, showcased local delicacies, and promoted the world-renowned Filipino hospitality. The pageant's goal is to make Filipinos realize how beautiful the Philippines truly is.

Julia Novel Gonowon of Camarines Sur was crowned as the first-ever grand winner of Miss Millennial Philippines, winning against thirty-seven other candidates.

Carina Cariño of La Union placed as first runner-up, while Eleonora Valentina Laorenza of Aklan won as the second runner-up. Shiara Joy Dizon of Malabon City bagged the title of third runner-up. Meanwhile, Dianne Irish Joy Lacayanga of Ilocos Norte was named as the Bayanihan Queen.

Overview

Contestant selection

MMP 2017 official teaser

MMP 2017 official teaser

Eat Bulaga! tapped local pageant titleholders from across the Philippines and challenged them to represent their hometown in a competition that is first of its kind in local television.

The first edition is part of Eat Bulaga!'s celebration of its thirty-eighth anniversary. Hence, the pageant featured a total thirty-eight candidates from different provinces all over the Philippines.

Introduction

All of the thirty-eight candidates of Miss Millennial Philippines 2017 were introduced on 29 July 2017 during Eat Bulaga!'s thirty-eighth anniversary celebration.

In the following weeks, the thirty-eight candidates appeared one by one for the public to get to know them and their provinces a little better. Each day, the hosts interviewed the featured candidate with a great emphasis on the beauty of their provinces. The candidate also brought delicacies and other local dishes to share with the hosts and the studio audience.

A short promotional video co-produced by the province's tourism department was also shown during the interview featuring the rich culture and the various tourist destinations of the candidate's province. The videos were shared on Eat Bulaga!'s various social media accounts.

All candidates were also given weekly challenges that required them to produce creative and eye-catching online content. These materials were uploaded on the show's social media accounts as well.

Talent week

The talent portion was held from Monday, 25 September to Friday, 29 September 2017. Either seven or eight candidates each day provided performances in the week-long talent portion. The talent portion was a non-elimination round to determine the candidate who will receive the Most Talented Miss Millennial special award. It had no impact on the results in the grand coronation day.

The panel of judges included composer Vincent de Jesus, Miss Universe 2011 third runner-up Shamcey Supsup-Lee, and Eat Bulaga! host Joey de Leon. The criteria for judging were as follows:

  • 50% – Overall performance
  • 30% – Stage presence
  • 20% – Audience impact


Prejudging round

LMPCandidates
The prejudging round was held on Wednesday, 27 September 2017. Hosted by Ruby Rodriguez and Allan K, the two-hour event was live streamed on Eat Bulaga!'s official YouTube channel and was not broadcast on television. The prejudging round determined the Top 10 candidates.

The prejudging round is a question-and-answer portion where each candidate was given two questions. The first question is the same for all candidates and is provided by the hosts: "For you, what is being a millennial?". The second question is different for each of the candidates and is provided by one of the judges.

The panel of judges included That's My Bae: "Twerk It" Dance Contest grand winner Kenneth Medrano, journalist Pia Arcangel, Leo Burnett Group social media head Carlo Dionisio, Poten-Cee promotions manager Marie Villarruz, Flawlessly U marketing manager Rachelle Layda, Filipino-Irish vlogger Daniel Marsh, beauty queen Marina Benipayo, and Miss International 2016 Kylie Versoza.

No decision was immediately announced at the end of the round. Announcement of the Top 10 was made on Saturday during the grand coronation day.

Grand coronation day

The grand coronation day was held on Saturday, 30 September 2017 at the 15,000-seater Mall of Asia Arena in Pasay City, Metro Manila. The episode was solely dedicated to the coronation of the pageant; no other segments were aired that day.

The panel of judges included travel blogger Jake Ejercito, #BecomingFilipino blogger Kyle Jennerman, Vitamilk brand manager Faline Saño, Pascual Consumer Healthcare group brand manager Ayne Reli, Kopiko Blanka senior brand manager Philip Ednalino, Institute of Creative Entrepreneurship CEO Monina Tan-Santiago, philanthropist Alexandra Eduque, Venezuelan ambassador Capaya Rodriguez Gonzalez, car racing champion Marlon Stockinger, and Binibining Pilipinas-Universe 2016 Maxine Medina. The criteria for judging were as follows:

  • 40% – Personality
  • 30% – Intelligence and wit
  • 30% – Stage presence

For the final time, the thirty-eight candidates took their introductory walk during the opening presentation of the pageant. Each candidate wore the crown from the local beauty pageant that they won prior to Miss Millennial Philippines.

Announcement of prejudging round results (Top 10)

After the introductory walk, the thirty-eight candidates were narrowed down into the Top 10 based on the results of the prejudging round. The Top 10 finalists were Jasmin Bungay, Carina Cariño, Berjayneth Chee, Shiara Joy Dizon, Julia Novel Gonowon, Eleonora Valentina Laorenza, Sarah Elizabeth Madrigal, Sofia Jane Panapanaan, Allyza Molly Teodoro, and Anie Uson

Final results

MMPwinners
The Top 10 finalists underwent a final question-and-answer portion. Their wit and intelligence were tested with questions provided by several Filipino netizens from all over the world. Contestants were given one minute to provide a response.

Julia Novel Gonowon was hailed as the first-ever grand winner of Miss Millennial Philippines 2017. She took home ₱500,000, a condominium unit from Bria Homes, and a 2017 Mitsubishi Montero Sport.

The first runner-up, Carina Cariño of La Union, was awarded ₱150,000. Meanwhile, Eleonora Valentina Laorenza of Aklan took home ₱100,000 after being declared as the second runner-up. Shiara Joy Dizon of Malabon City placed as the third-runner up and won ₱75,000.

A special prize of ₱100,000 was also awarded to the Bayanihan Queen, which received the highest number of combined online and text votes. The award was given to Dianne Irish Joy Lacayanga of Ilocos Norte. In addition, a chosen project in her province also received support worth ₱1 million.

Hosts

Below is a list of hosts who have handled the segment at some point in its run. This includes main, co-, substitute, and one-time presenters.

  • Tito Sotto
  • Allan K
  • Luane Dy
  • Maine Mendoza
  • Jose Manalo (as Lola Tinidora)

  • Vic Sotto
  • Ruby Rodriguez
  • Ryan Agoncillo
  • Wally Bayola (as Lola Nidora)

  • Joey de Leon
  • Pauleen Luna
  • Alden Richards
  • Paolo Ballesteros (as Lola Tidora)


Results

Grand coronation day

The grand coronation day was held on Saturday, 30 September 2017 at the Mall of Asia Arena in Pasay City, Metro Manila. The show was broadcast live on television.

Announcement of prejudging round results (Top 10)

The thirty-eight candidates were narrowed down into the Top 10 based on the results of the prejudging round. The ten remaining finalists then competed for the last time in the final interview portion.

Top 10 Finalists
BungayM
Jasmin Bungay
Pampanga
CarinoM
Carina Carriño
La Union
CheeM
Berjayneth Chee
Misamis Oriental
DizonM
Shiara Joy Dizon
Malabon City
20423920 1607819759265550 4750304585792205791 o
Julia Novel Gonowon
Camarines Sur
20414261 1607820782598781 1401056159367265585 o
Eleonora Laorenza
Aklan
20369739 1607820439265482 1242493435332558810 o
Sarah Elizabeth Madrigal
Lapu-Lapu City, Cebu
20424176 1607818965932296 7535503724671722473 o
Sofia Jane Panapanaan
Parañaque City
20424032 1607820529265473 6351097265087745909 o
Allyza Molly Teodoro
Davao City
20369483 1607819059265620 7589889710707469376 o
Anie Uson
Pangasinan



Final results

Contestant Origin Result
JuliaNovelWin Julia Novel Gonowon Camarines Sur Grand winner
Carina1st Carina Cariño La Union First runner-up
Eleonora2nd Eleonora Valentina Laorenza Aklan Second runner-up
ShiraJoy3rd Shiara Joy Dizon Malabon City Third runner-up
Special Awards
Award Candidate Origin Prize
Bayanihan Queen Dianne Irish Joy Lacayanga Ilocos Norte ₱100,000 for candidate
₱1 million for province
Most Talented Miss Millennial Camille Folio South Cotabato ₱30,000
Miss Zonrox ColorSafe
Best in Regional Gown
Vanna Vefsie Discaya Masbate ₱50,000 for candidate
₱10,000 for designer
Vitamilk Friendship Award
(friendliest)
Teresa Soledad Caccianiga Camiguin ₱50,000
Miss Kopiko Blanca
(most outgoing personality)
Shiara Joy Dizon Malabon City ₱50,000
Miss Millennial Poten-Cee
(healthy and glowing skin)
Shiara Joy Dizon Malabon City ₱50,000
Miss Flawlessly U
(most natural and fun-loving)
Julia Novel Gonowon Camarines Sur ₱50,000

List of contestants

A total of 38 contestants competed in the first edition of Miss Millennial Philippines. The contestants are listed in alphabetical order based on their last names.

Full List of Contestants
Candidate Origin Prior Pageant
Joana Marie Abanza Apayao Dayag ti Apayao 2017
Czarmy Alcober Leyte Bituon Han Leyte Kasadyaan 2017
Tarilaye John Beke Antique Lin-ay kang Antique 2016
Kimberly Anne Bernal Cavite Mutya ng Tanza
Jasmin Bungay Pampanga Mutya ning Kapampangan 2016
Jeanevave Cabauatan Isabela Queen Isabela 2017
Teresa Soledad Caccianiga Camiguin Miss Teen Camiguin 2017
Mary Jade Capin Zamboanga Sibugay Binibining Sibugay 2016
Carina Cariño La Union Mutia ti La Union 2017
Jaya Pearl Cartujano Capiz Mutya sang Halaran 2017
Berjayneth Chee Misamis Oriental Miss Kuyamis 2017
Chelsea Claro Nueva Vizcaya Saniata ti Nueva Vizcaya 2017
Patriz Anne Dabu Bataan Binibining Dinalupihan 2016
Vanna Vefsie Discaya Masbate Miss Masbate Province 2017
Shiara Joy Dizon Malabon City Mutya ng Malabon 2017
Camille Folio South Cotabato Mutya ng South Cotabato 2017
Arianne Dia Gallotan Baguio City, Benguet Miss Baguio 2016
Julia Novel Gonowon Camarines Sur Miss Kaogma 2017
Jenny Rose Ignacio Caloocan City Miss Caloocan 2016
Kimberly Morales Johnson Zambales Binibining Zambales 2017
Dianne Irish Joy Lacayanga Ilocos Norte Miss Ilocos Norte 2017
Daniella Lamptey Mandaluyong City Miss Mandaluyong 2017
Eleonora Valentina Laorenza Aklan Mutya It Kalibo Ati-Atihan 2017
Naiomi Leaño Tarlac Mutya ng Lalawigan ng Tarlac 2017
Mary Justine Anne Lucero Puerto Princesa, Palawan Miss Tourism Puerto Princesa 2016
Sarah Elizabeth Madrigal Lapu-Lapu City, Cebu Miss Lapu-Lapu 2016
Jozylyn Manansala Laguna Binibining Laguna 2017
Maria Chrischelle Marañon Nueva Ecija Mutya ng Nueva Ecija Dayami Festival 2016
Jenwell Morante Quezon Miss Quezon Tourism 2017
Joannie Olila Muntinlupa City Binibining Muntinlupa 2017
Sofia Jane Panapanaan Parañaque City Binibining Parañaque 2017
Edelle Rose Pilatan Bulacan Reyna ng Bulacan 2016
Angelica Esther Portugaleza Negros Occidental Lin-ay sang Negros 2017
Ladylyn Santos Quirino Bb. Quirino World 2016
Josephine Segovia Guimaras Mutya ng Guimaras 2017
Allyza Molly Teodoro Davao City Mutya ng Davao 2016
Anie Uson Pangasinan Limgas na Pangasinan 2017
Carmela Villaruel Sarangani Pearl of Sarangani 2016
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